Day's Diamonds For Peace

For thousands of years, diamonds have been known as symbols of love, commitment, wealth and power. Diamonds can also be a symbol of peace. Let us explain…..

We believe there is a reason why diamonds are typically found in some of the poorest and most barren regions of the world. In fact, diamonds are the primary source of funding for jobs, education, health care and opportunity in many of the poorest African nations.

The result is a modern day “Robin Hood”. Taking money from the wealthiest countries in the world, and sharing it with the poorest nations.

Unfortunately, a small number of diamonds have been acquired illegally and used to fund wars against legitimate governments and atrocities against innocent people. This needs to stop.

In 2003 Day's Jewelers was a leader in the jewelry industry by meeting with our US Congressional delegation encouraging them to help enact an embargo on trade of these illicit diamonds. The embargo is entitled The Kimberly Process. It has been enacted by the United States as well as more than 60 other countries.

Day's Jewelers embraces the Kimberly Process, and will only purchase diamonds that are Kimberly Process certified. This is just a start.

We have partnered with our primary diamond supplier to provide a diamond passport entitled “Source Veritas®”. This passport verifies legitimacy of the diamond's journey from where it was born all the way to Day's showcase.

More needs to be done. To that end, Day's pledges $10 for each sale of a loose diamond or piece of diamond jewelry to organizations who promote social and educational development, health care, conflict resolution, or disaster relief.

When you invest in a diamond from Day's, you're also investing in a way to help our world become a better place to live.