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Friday, January 30, 2009

Less is More... or is it?

JEWELRY IN STYLE
by Kathy Corey, VP Merchandising

Conspicuous Consumption?

In today’s challenging economy, Luxury Logo may not be cool for now, anyway. Americans feel that doing more with less is at least the honorable thing to do, especially if our neighbors are watching. Okay, so we continue to experience birthdays, anniversaries, new births and life accomplishments. Couples in love will continue to make life long commitments through marriage. All else aside, what in this world is more important than family and loved ones?

To commemorate these precious occasions, jewelry is the most everlasting and meaningful gift you could give to someone you love. Having been involved in the jewelry industry for over 25 years, I have acquired a beautiful collection of jewelry over the years. With every piece I own, I can recount the story behind it. “Jeff gave me this diamond necklace on my 40th birthday. We were in New York at the time” or “This diamond bracelet was last Christmas’ gift and it was designed by a special friend of ours” or “This strand of pearls were given to me when Jeff hit the jackpot in Las Vegas”. Somehow, I can’t remember the touching stories with the appliances, perfumes or clothing I’ve been given over the years.

So wear your jewelry, remember the sentiment and let it continue to touch your heart. It’s more important now than ever.

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